Masterclass 2: Marketing Strategy Mastery

Masterclass 2: Marketing Strategy Mastery

Price: $499
Duration: 2 Hours
Objective: Teach participants to develop effective, multi-channel marketing strategies to attract, engage, and convert customers.

Step-by-Step Guide Summary

Participants start by refining their brand identity and identifying their ideal audience. Next, they build a multi-channel marketing strategy, prioritizing platforms and budgets. The focus then shifts to analytics, learning to track performance and optimize campaigns. Finally, attendees learn engagement tactics, including personalized marketing and loyalty-building strategies.

Course Outline

Module 1: Marketing Foundations

Key Topics:

  1. Understanding your brand and value proposition.
  2. Identifying target audiences with detailed buyer personas.
  3. Overview of the marketing funnel: Awareness to advocacy.

Exercise : Define your value proposition and create a buyer persona.

Module 2: Building Multi-Channel Strategies

Key Topics:

  1. Key marketing channels: Social media, email, content, SEO, and PPC.
  2. Allocating budgets and prioritizing channels.
  3. Cross-channel consistency and branding.

Exercise : Draft a multi-channel marketing plan for your business.

Module 3: Crafting the Perfect Sales Pitch

Key Topics:

  1. Tools for tracking campaign performance (Google Analytics, social media insights).
  2. Understanding key metrics: CTR, ROI, CPA, and conversion rates.
  3. A/B testing and continuous improvement.

Exercise :Exercise: Use a mock campaign to analyze results and optimize strategy.

Module 4: Customer Engagement & Retention

Key Topics:

  1. Strategies for building brand loyalty.
  2. Personalization and audience segmentation.
  3. Loyalty programs and referral incentives.

Exercise :Design a customer engagement campaign using retention strategies.